A Study of Vacation Lifestyle and Satisfaction of B＆B Customers in Changhua County

• Main Authors: Jin-Yi Syu, 許僅宜
• Other Authors: Chao-Yang Hong
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/00718472785504942462

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This research does variable of population statistic take the breakfast and bed cus-tomer as from variable, takes vacation life style and the degree of satisfaction to depend on variable, to discuss the relationship between take vacation life style and the degree of satisfaction. And take Changhua legitimate breakfast and bed’s customer for research objective. Discovered that the result is as follows: 1. on the population statistic variable，the female is more than the male, the main age level distributes in 20~49 years old, the education level by the university and the faculty degree majority, the public servants is the majority occupation, family status by married, and has the child inmate to be in the majority, the inhabited area is in the majority by middle, every month income take 30,001~50,000 as most. 2. the vacation style aspect, by belongs to “ far away from the reality” group to ap-prove highly, find age, family status, occupation and individual month of in-come in “family traveling” construction has signification difference; The family status and individual month of income “travel in the weekend” has signification difference; “The education level” has signification difference “in social contact”. 3. on the degree of customer satisfaction，“the relaxation plane” to approve highly, and find “the psychological plane” has signification difference；Individual month of income reaches has signification difference in “the physiological plane” 4. in takes vacation life style to the degree of leisure time, find ”far away from the reality” and “the family traveling” has signification difference。