| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === Taiwan's stock market in recent years, the overall investment environment in the poor, from 2006 to rigid cross-strait relations, the economic competitiveness of recession, rising oil prices; accelerate the pace of internationalization, the global investment environment is more closely by the markets change impacts, the interna-tional movement of funds quickly, operate, supply and demand are closely related, together with the stock market, the high proportion of personal investment, but due to a lack of investment analysis expertise, resulting in very severe stock market volatility, can not guarantee that the background of the expected profit , with the financial product innovation, the concept of public finance and investment matures, high-risk investment goods has been unable to meet the needs of the vast number of investors in overseas mutual fund investors are becoming the main financial instru-ments, investment-oriented policies, however the current investment policy is not only Fund to provide a complete platform in recent years, interest rates fall, market interest rates are low, 10-year government bonds less than 2 percent interest rates, bank deposit interest rates have been low, the same amount of insurance cover, us-ing the natural way to collect premiums, insurance costs, compared with low, the current investment-type insurance policies are all duty-free and more effect of asset protection, and how to make globalization allocation funds, individual investors how to cultivate a correct attitude towards risk, understanding of financial manage-ment knowledge to engage in investment decision-making and access to the pur-chase of a good investment performance and satisfaction by overseas mutual funds and investment-type insurance policy risk attitude of investors, financial awareness, purchase decision-making process, from the understanding of investment perform-ance and financial impact of satisfaction and relevance.
The use of a questionnaire survey method and SPSS software package on the way to the application of statistical analysis of investor perception of financial management, risk attitudes, purchase decisions, the purchase of assessment, the purchase decision-making, investment performance and financial impact of between satisfaction and compare their differences.
Variable dimensions of the study show that investment-oriented policies and overseas fund investors through the reliability analysis, ANOVA, logistic analysis, correlation analysis, discriminant analysis, regression analysis, path analysis, such as books, according to analysis, and descriptive statistical analysis and ANOVA ex-plore the demographic variables (gender, age, education level, occupation, monthly salary income, etc.) knowledge management, risk attitude, the purchase deci-sion-making process, investment performance and financial management of the re-lationship between satisfaction.
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