A Study on Purchase Considerations in Digital CameraA Study on Purchase Considerations in Digital CameraA Study on Purchase Considerations in Digital Camera

• Main Authors: Hsieh Pei Jan, 謝焙然
• Other Authors: Lai Chiung-Chi
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/94722028157321989429

碩士 === 大葉大學 === 設計研究所碩士在職專班 === 97 === In recent years, under the fast development in Taiwan’s market for digital cameras, how to design a digital camera that meets the customer’s real need is the issue which all manufacturers for digital camera emphasize on. The study is founded on the predecessors’ studies to investigate and understand the customers’ expectation and need in digital camera through the customers’ points of view. The study adopts the Likert scale, a common analysis applied to investigate the various factors, future developing functions, and camera styles and image that have influence over consumer purchases. The subjects of investigation consisted of a general public of age 18 and above. A statistical analysis through questionnaire survey was conducted to recover a total of 150 effective questionnaires and the survey result was finally analyzed using SPSS to draw the conclusion. We discovered from the analytical study of questionnaire survey, that the durability of battery, anti-shake and warranty period were the top three priorities taken into consideration for purchasing cameras in this survey. The study discovered that there was not a significant difference on the importance assessment of camera functions between the male and female; with respect to identity assessment for the functions and characteristics of digital camera, simple settings, waterproof, in addition to thin and short were the top three identity projects for this survey; with respect to survey on camera style and image, there was no significant difference between the digital camera types which the male and female prefer, while the most favorite camera types were the ones with compact and fashionable style and image.