| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 97 === With rapid economic development, the outbound Chinese tourists have increased tremendously, turning out taking the first place of tourist exporting countries in Asia. Taiwan, upon untying the cross- strait policies, now has become one of the tourism destinations for Chinese tourists, and the related travel agencies have eagerly spared no efforts in competing the new business share. But the negative tourism experiences were heard from time to time during this tour fervor. Therefore, this study tried to aim at exploring the tasks and challenges that the tourism personnel encountered when accommodating Chinese tourists exploring Taiwan. Comparing the related literature, this study analyzed the uniqueness of the problems during the time that tourism personnel received the Chinese tourists, and hopefully the study results can be a reference for training the competence of tourism personnel.
Interviewing the related tourism personnel with semi-structured interview, this study took four tour guides and four travel agency managers as subjects. The results show that there are 9 major work challenging categories for tour guides when receiving Chinese tourists and 7 main work challenging categories facing travel agency. The researcher also found that the competence training items in existing literature could not cope with the uniqueness of the problems. What the work categories proposed by this study can be used as a preliminary advice and consultation for improving the tourism personnel’ competence in dealing with Chinese tourists touring Taiwan. It is hoped that by cultivating proper manpower resources, the related industries are able to design and provide with better tourism service quality.
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