| Summary: | 碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 97 === This research took vacation lifestyles and visitors’ background as key factors to analyze visitors’ satisfaction. The object of this research was the visitors of organic rice field. A questionnaire was designed to collect the empirical data; a total number of 246 valid samples were obtained and analyzed by descriptive statistics, reliability, t-test and one-way ANOVA. The major findings of this research were listed as follows:
1. Most visitors going to the organic rice field have lifestyles away from reality.
2. Visitors’ varied vocation lifestyles among the perspectives of overall leisure satisfact- ion, education, social interaction, relaxation and physiology had significant different- ces but for social people were most satisfied.
3. In population statistics, there were more female than male, and the main age was at 30-39 years old. Most of them were military, civil and teaching personnel by occupa- ntion and had a college background and family; with monthly income concentrated between 20,001-40,000 NT dollars.
4. The significant differences of visitors’ leisure satisfaction were caused by the gender, age, educational background, occupation and monthly income.
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