The Impacts of Message Favorableness and Picture Messages on Electronic Word-of-Mouth
碩士 === 逢甲大學 === 企業管理所 === 97 === The cosmetic industry in Taiwan is much competitive.To raise market share and enhance brand image, cosmetics manufacturers continue their research and development in new ingredients and new products. Facing a lot of different brands, the perceived risk of consumers i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44962443954675682793 |