The Study of the Relationship between the Customers’ Life Style of Garden Restaurants and Their Preferences of Garden Facilities

• Main Authors: Ming-Hung Hung, 洪明鴻
• Other Authors: Wen-Tsann Yang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/88943415405400763178

碩士 === 逢甲大學 === 景觀與遊憩研究所 === 97 === Since metropolises are filled with concrete buildings, the green field of parks is the complement of metropolises. It reveals that people are eager for inclining to nature in their mind. Therefore, people going to garden restaurants can also manifest that they like to immerse in the green when having meals. Consequently, the foundation of catering consumers’ needs in creating the environment of garden restaurants is based on the relationship of customers’ life styles and preferences. The purposes of this study are to discuss: (1) the life styles of customers, whom are the targets of the garden restaurant market, using A.I.O Test for separating groups; (2) the composition that is coherent to garden restaurants’ facilities; (3) the differences of customers’ life style and their preferences about garden restaurants. According to the aspects of A.I.O Test, this study uses “Activity, Interests, and Opinion Inventory” as narrative sentences of life styles and develops the questionnaires by seven compositions of garden restaurants for collecting the data. The effective sample is 533. The result shows that the customers can be divided into three groups and each group has its preferences. 1. The group that is aloof from life and people: 24.1% People in this group are unapparent in their socio-economic background. In the preferences of facilities, they prefer “the facility for diets and rests.” The next are “the facility for relaxing and recreation” and “the facility for planting with beauty.” They disfavor “the facility for children’s playing” and “the facility for outdoor activities.” 2. The group that take account of life entertainment: 44.3% People in this group are mostly centralized on 20-29 years old females, having junior college degrees or bachelors on education level and preferring natural music. In the preferences of facilities, they prefer “the facilities for diets and rests.” The next are “the facility for planting with beauty” and “the facility for relaxing and recreation.” They disfavor “the facility for children’s playing.” 3. The group that live in an active way: 31.6% In this group, the number of females is more than males, centralizing on 29 years old below and having two kinds of education level, junior high school and junior college/bachelor. In the preferences of facilities, they prefer “the facilities for diets and rests,” “the facility for planting with beauty” and “the facility for relaxing and recreation.” The next are “the facility for outdoor activities,” “cooking stoves for barbecue,” and “the facility for children’s playing.”