Applying Relationship Marketing to Credit Insurance ─A case study of M Insurance Compan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === This paper aims at understanding whether relationship marketing is applicable in growth of trade credit insurance to make customers have confidence and commitment in service providers in order to keep customers. There is less empirical support literature in mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70497772809567890377 |