A Study on the Segmentation of Complex Leisure Athletics Market

• Main Authors: Hsiao-Ho Lin, 林效荷
• Other Authors: Ben-Chang Shia
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/41804615796049035247

碩士 === 輔仁大學 === 應用統計學研究所 === 97 === People work busily and the working hour is so long, therefore, relative in the non-working hours, having strong demand pursues a healthy. It can not only relax, but also have entertainment and satisfied achievement, social capability, better health and many other effects by leisure athletics activities. In order to satisfy consumer demand, complex leisure athletics hall is not only provide athletics, but also combined with a wide range of extra facilities such as food and beverage, exhibitions, electronic games and other complex management. In this study, according to the pattern of Leisure Athletics for the market segmentation which define the characteristics of the cluster. In different types of the market segmentation, the potential customers of complex leisure athletics hall difference in the demand of complex athletics leisure hall. Using Text Mining explores the management difficulty of leisure club and the future development of Athletics Leisure industry.