| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 97 === This study applies Transaction cost theory and Agency theory to analyze the governance mode choice of image store. We take players in Nand flash industry as main subjects and explore suitable ways to manage image stores in the complex environment so as to win trust from of customers, dealers, and distributors. This thesis uses multiple case studies as research methodology by analyzing and interviewing four typical companies.
The results are summarized as follows:
1.Brand name capital specificity significantly influence governance mode. When brand name capital specificity is greater, running image stores directly can better sustain service quality and brand name effectively.
2.Unfamiliarity of local industry environment and lack of experience in running branch will greatly increase the risk of running a local image store. Under this situation, delegating local business to operate the image store can significantly reduce risk and increase efficiency.
3.Directly running image store provides professional service while runningimage store by delegation can offer more flexible price. Adoption these two methods concurrently will result in scope economics
4.Running an image store helps companies know market better and discover potential need from customers
5.The governance mode should individually match the resource condition, capability, channel strategy of each company.
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