The Analysis of Competitiveness in Taiwan Contact Lenses Industry

• Main Authors: HSU HSIU TZU, 許秀姿
• Other Authors: PETER WU
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/48009602268553138188

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 97 === The contact lens industry is one of the extremely high profitable products in biotechnology Industry. Few manufacturers do it by reason of the contact lens industry is belonging to the medical product with the limitation and regulation for the entrants. The other main reason is regard to its technique is all in-house development thus it is not easy to obtain the technology and get into this area. The concept of contact lens was initially recorded in sixteenth century. Late until 20th century with the invention of daily disposable use, the contact lens has dramatically leaping market demand and becomes the popular and well-known product. Furthermore with versatile developments of contact lens function such as making the pupil of eye looking more bigger and prettier, contact lens has become one of the cosmetic items in female market. From the growth rate of contact lens demand, it’s increasing every year since 1998 and still growing. In such competitive market, it’s rarely to find a product like contact lens with such high gross margin over 30%. Though the global market is shared by the main four manufacturers (Johnson & Johnson, CIBA Vision, Bausch & Lomb and Cooper Vision), the demand is still increasing especially the China market has not yet developed. Taiwan is already having the contact lens manufacturer (St. Shine) ranked top 5 in the world. Is Taiwan’s contact lens manufacturer taking the advantage to share this market demand? This thesis is aim to analysis this industry with the Modified Delphi method to give an overview to contact lens manufacturer for the analysis of competitiveness or the more clearer picture to investor doing the investment.