The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra

碩士 === 義守大學 === 管理學院碩士班 === 97 === This research presents a comprehensive approach towards the administration, programming and marketing strategies of Kaohsiung City Symphony Orchestra (KCSO), thru integrating the findings from literatures analysis, in depth interview with experts and the surveys. T...

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Main Authors: Ju-xiang Liu, 劉菊香
Other Authors: none
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/15142875528762789929
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spelling ndltd-TW-097ISU051210532016-05-04T04:25:28Z http://ndltd.ncl.edu.tw/handle/15142875528762789929 The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra 國內樂團營運策略探討-以高雄市交響樂團為例 Ju-xiang Liu 劉菊香 碩士 義守大學 管理學院碩士班 97 This research presents a comprehensive approach towards the administration, programming and marketing strategies of Kaohsiung City Symphony Orchestra (KCSO), thru integrating the findings from literatures analysis, in depth interview with experts and the surveys. This framework has also successfully propounded the thinking logic in dealing futurity and the prevailing strategies to makes itself a stringent evocation not only towards KCSO but its superior, the Kaohsiung City Government. This research results in the following conclusions: 1. In terms of managerial operation of the orchestra, the subjects "The enhancement of the orchestra performance quality", "The necessity of a guest conductor" and "The necessity of a musical director" attract more attentions from surveyors. 2. In terms of strategically operation of the orchestra, the subjects "Marketing issue" and "The way to access an international link" are mostly emphasized by surveyors. In addition, this research offers tactics to evoke the attention of KCSO, and its superior, onto its managerial and strategically operations: (1) To strengthen the Kaohsiung City Symphony Orchestra Foundation (abbreviated as Foundation) and to build up a glue tie between the boards of the Foundation and KCSO. (2) To set up the place of Musical Director, or Artistic Director, so to broaden the international tie and enrich the performance of the KCSO. (3) To set up the place of Guest Conductor, preserving 60% of the performances for guest''s batons. (4) To organize the annual ''Kaohsiung Music Festival'' or ''Love River Festival'' to make KCSO better renowned. (5) To brand KCSO and spread its contact with all ages via publishing medium, such as CD, DVD and periodical, and to promote musical education, such as hosting a summer camp. (6) To organize an international music competition biennially to create an international roster of artist and so the international visibility of KCSO. (7) To boost the ticketing through exploring new repertoires and venture a cartel with associated business could result in a leap in tickets sold. (8) To establish an efficient and effective rulebook as the guidance of a dutiful operations of KCSO. (9) To rely on the strengths of the Foundation and the city government sectors as the front line of marching for the vision. none none 李梁堅 陳昭宏 2009 學位論文 ; thesis 125 zh-TW
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description 碩士 === 義守大學 === 管理學院碩士班 === 97 === This research presents a comprehensive approach towards the administration, programming and marketing strategies of Kaohsiung City Symphony Orchestra (KCSO), thru integrating the findings from literatures analysis, in depth interview with experts and the surveys. This framework has also successfully propounded the thinking logic in dealing futurity and the prevailing strategies to makes itself a stringent evocation not only towards KCSO but its superior, the Kaohsiung City Government. This research results in the following conclusions: 1. In terms of managerial operation of the orchestra, the subjects "The enhancement of the orchestra performance quality", "The necessity of a guest conductor" and "The necessity of a musical director" attract more attentions from surveyors. 2. In terms of strategically operation of the orchestra, the subjects "Marketing issue" and "The way to access an international link" are mostly emphasized by surveyors. In addition, this research offers tactics to evoke the attention of KCSO, and its superior, onto its managerial and strategically operations: (1) To strengthen the Kaohsiung City Symphony Orchestra Foundation (abbreviated as Foundation) and to build up a glue tie between the boards of the Foundation and KCSO. (2) To set up the place of Musical Director, or Artistic Director, so to broaden the international tie and enrich the performance of the KCSO. (3) To set up the place of Guest Conductor, preserving 60% of the performances for guest''s batons. (4) To organize the annual ''Kaohsiung Music Festival'' or ''Love River Festival'' to make KCSO better renowned. (5) To brand KCSO and spread its contact with all ages via publishing medium, such as CD, DVD and periodical, and to promote musical education, such as hosting a summer camp. (6) To organize an international music competition biennially to create an international roster of artist and so the international visibility of KCSO. (7) To boost the ticketing through exploring new repertoires and venture a cartel with associated business could result in a leap in tickets sold. (8) To establish an efficient and effective rulebook as the guidance of a dutiful operations of KCSO. (9) To rely on the strengths of the Foundation and the city government sectors as the front line of marching for the vision.
author2 none
author_facet none
Ju-xiang Liu
劉菊香
author Ju-xiang Liu
劉菊香
spellingShingle Ju-xiang Liu
劉菊香
The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
author_sort Ju-xiang Liu
title The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
title_short The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
title_full The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
title_fullStr The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
title_full_unstemmed The Research of the Strategic Operations in the Orchestras of Taiwan-A Case of Kaohsiung City Symphony Orchestra
title_sort research of the strategic operations in the orchestras of taiwan-a case of kaohsiung city symphony orchestra
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/15142875528762789929
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