Research of the correlation among Buying Behavior Factors,CRM and Organizational Performance：An Empirical Study of Taiwan Manufacturing Industries

• Main Authors: Chia-Chun Li, 李佳純
• Other Authors: Ying-Chia Teng
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/etrwax

碩士 === 崑山科技大學 === 企業管理研究所 === 97 === Along with industrial environment globalization, liberalization, international market competition day by day intense , Internet fast development, as well as the current global finance storm causes integrity not booming under, the low gross profit, zero gross profit and the growth slow challenge, is even transport business predicament which present many manufacturing industries face, many manages the expert also to propose regarding this states opinion, the entrepreneur should manage purely the thought pattern from the past only emphatically in the product manufacturing traditional manufacturing industry, transformed thoroughly for plans and carries out the strategy manufacture service industry by the customer idea and the viewpoint. Because the manufacturing industry has the capital crowded and characteristic of the technical congregated, in addition our country manufacturing industry in accordance to the external environmental variation, causes to move towards the transnational division of labor production in abundance. Outside therefore, the enterprise more pays great attention to regarding the itself core competitive ability maintenance and the development, also outside the other non-core ability service the superiority the enterprise, uses each enterprise the special resources and technical knowledge grasping, the enhancement entire supply chain system competitive advantage. Therefore, an enterprise in the market competition no longer is enterprise''s individual to the individual, but is transforms for the upstream produces the supply chain which between the manufacturer and the downstream customer unifies becomes (Supply Chains) with to supply the chain the competition. In this research application manufacturing industry supplies viewpoint of the chain, 1000th the big manufacturing industries take world magazine investigation (2008) as the main object, in the penetration questionnaire way collection manufacturing industry implements the customer to relate the management influence regarding the whole organization achievements material. And uses the related statistical analysis, including the narrative statistical analysis, the reliability analysis, the factor analysis, the correlation analysis, the multiple regression analysis and so on, confirms this research institute to propose the supposition.. Discovered by the findings that, organization of the (1) manufacturing industry purchases the behavior to relate the management achievements regarding the customer to have the remarkable difference.(2) manufacturing industry customer relates the management achievements to have the remarkable difference regarding the organization achievements. Finally, this research according to the real diagnosis result proposed in the management and the practice the suggestion, causes the Taiwan manufacturing industry to relate under the management in the customer, the time can have reforming, the innovation, the promotion enterprise and the Taiwan competitive power.