Brand Image、Perceived Value、Relationship Quality and research of the Relationship Performance influence─A Study of Drinks Industry
碩士 === 高苑科技大學 === 經營管理研究所 === 97 === The service industry is constantly influenced by economic environment and currently impacted by financial crisis. To obtain approvement of customers, however, can maintain the sales of enterprises and even attract more customers. Therefore, it is profoundly reali...
Main Authors: | Lin Chia-Hsin, 林佳欣 |
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Other Authors: | Chin Heng-Yi |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/80717307278711478750 |
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