The Relationship among Brand Image, Brand Trust, Brand Awareness, Brand Preferences, Customer perceived value and Brand Loyalty-An Example of Notebook
碩士 === 龍華科技大學 === 商學與管理研究所 === 97 === In this study the relationships between brand image, brand awareness, brand trust, brand preference, customers' perceived value, and brand loyalty were examined. Targeting at laptop manufacturers, the influences of each brand’s attributes on brand prefe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65074487252580113950 |