The Behavior Model of Purchasing Green Product－Based on the Theory of Planned Behavior
碩士 === 銘傳大學 === 國際企業學系碩士班 === 97 === Human abused the resource causing environmental problem that all parties, such as government, firms and consumers, could not ignore any more and should take note of this problem. Due to the whole market was advocating of green marketing, the purpose of this study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53529185875354899222 |