| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === Recently information service industry is on the condition of the indstrial tranformation from information technology provider to information technology service management (ITSM). However, facing the change of business model, the tranditional firms need to solve the questions of customer value, service scope, competitive advantage and market definition. In other words, firms face the basic problem of business strategic selection. How to select competitive advantage? What core competence needs to be built? What strategic asset needs to be invested? This study tries to answer those questions.
Based on the resource-based view and experts interview, the conceptual framework is developed for three levels including strategic resource(industrial relationship, collaborative culture, expert hunman resource, technology experience), core competence(platform integration,project executive ability, process management, and customer response) and competitive advantage(price advantage, technological differentiation, management serive differentiation).
To understand the relationship between the levels,this study bases on AHP method. Research questionaires are collected from 20 industrial experts. The analysis result shows that customer response and project executive ability have high affective weight to price advantage. Platform integration has high affective weight to technological differentiation. Management serive differentiation is affected mainly by customer response.
Platform integration is affected mainly by expert hunman resource and technology experience. Collaborative culture and technology experience affect mainly project executive ability. Process management ability is affected mainly by collaborative culture. Customer response is affected mainly by collaborative culture.
The research result provides the referent framewrok for business strategic formation. Firms can think of their own strategic asset and core competence to select proper competitive positioning and form strategic content.
|
|---|
