| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === It''s a huge challenge toward business education industry that enterprises face the change of transmission method of business process and customer value, and also need to provide learning and business values to customers. Although past researches on e-Learning focus mostly on school scenario and less on business education industry, this research will aim at this subject to make an advanced study.
Through studies on documents and industry observation, this research brings up models of web design characteristics, customer values, and customer loyalty. Real data sampling on domestic users of English learning web and retrieve 200 valid samples. From viewpoint of learning theory and through explorative analysis we can get web design characteristics include 5 factors such as effective teaching method, friendly teaching and learning environment, detailed and accurate information presentation, various contents of teaching and learning method, and active service. Through AMOS analysis, 5 design characteristics have remarkable relations with such customer values as function value, symbolic value, and experience value; and each aspect factor of customer values has remarkable relations with loyalty. Thinking of research result toward language teaching and learning industry in constructing business teaching and learning web suggests enterprises to design web infrastructure from 5 learning characteristics can effectively provide customer values to accumulate customer loyalty but not excessive emphasis on business deal factors.
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