The Influence Factors of Personal Motivations on Purchase Intention of Luxury Brands.

碩士 === 銘傳大學 === 管理研究所 === 97 === For theses years, luxury brands gradually affect people’s life and purchase decision. This study explores the factors that may influence purchase intention of luxury brands from the concept of the perception value of luxury brands(perceived hedonism and perceived qua...

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Bibliographic Details
Main Authors: Pei-Yi Chu, 朱珮儀
Other Authors: 江季芸
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/8wcgxu

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