The Influence Factors of Personal Motivations on Purchase Intention of Luxury Brands.
碩士 === 銘傳大學 === 管理研究所 === 97 === For theses years, luxury brands gradually affect people’s life and purchase decision. This study explores the factors that may influence purchase intention of luxury brands from the concept of the perception value of luxury brands(perceived hedonism and perceived qua...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8wcgxu |