| Summary: | 碩士 === 銘傳大學 === 管理研究所 === 97 === The use of the Internet at the tourism industry has increased massively over the past few years. The travel and tourism area is one of those industries that are able to gain enormous synergy effects from use of the Internet.
The objective of this thesis is to explain the role of the Internet for the usage on the development of Tourism Industry. The Internet provides companies with several types of opportunities to conduct their business but also alters the rules of competi-tion within an industry by causing several threats.
To counteract the threats and to achieve a competitive advantage a firm has to de-velop a strategy using the opportunities of the Internet. In our framework can be distinguish between two value tasks a company has to focus on within its value chain: value creation and the capturing of value to gain knowledge and to influence the value creation process.
The framework surveys provide a broad picture of the awareness of accommoda-tion facilities regarding the use of the Internet for their business activities and their ability to gain competitive advantage.
Based on the use of the collected information can be perceive the strengths, oppor-tunities, threats and weaknesses and formulate recommendations for to the travel tourism industry. Furthermore derive recommendations for public organizations, marketing groups, and new intermediaries.
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