Research on the future tourism development of Kinmen based on Macao and Jeju Island

• Main Authors: Chun-Yen Lee, 李俊彥
• Other Authors: Wu-Zhong Wu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/7m25y7

碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === Since Kinmen government stopped its “Battle Zone Political Affairs” in 1992, developing tourism has become the strategy for Kinmen County government to prosper local economy. Tourism has transformed as economy lifeblood of Kinmen. However, in recent years, the number of tourists has declined obviously and caused worries toward local economic development. Authorities concerned must pay attention to it. Compared with the declination of tourism in Kinmen, Macao and Jeju Island were both unknown more than a decade ago. Tourism not only has brought them marvelous income but promoted other industry development. Due to these two examples, the researcher probed the reasons causing Kinmen tourism to decline and consulted the tourism policies of Macao and Jeju Island to make Kinmen tourism redevelop again and restore back to what Kinmen was in the past. Based on the background and motivations, the purposes of this research are as follows: First, probe the background and tourism development traces of Kinmen to understand the reasons causing Kinmen tourism to decline. Second, discuss the background and development of Macao and Jeju Island to understand reasons leading to their successful development. Third, compare Kinmen with Macao as well as Jeju Island to understand the future directions of tourism development. With the analysis of developing experiences from Macao and Jeju Island as well as interviewing results, the conclusion of the research is that the direction of Kinmen tourist industry is “ stabilizing steps nowadays and looking forward to the future“. By cooperating and improving the governmental specialties, tourism qualities and civil participations, surely, Kinmen will stabilize the foundations of itself to the path of a “tourism county”. As to the future of Kinmen tourism, industry segmentation, well-facilitate arrangements and newly-developed tourism products are essential to attract tourists.