The Application of Visual Product Evaluation on Individuated Merchandise Design for Fashion Market

• Main Authors: Chia-Yi Lin, 林佳怡
• Other Authors: Wan-Li Wei
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/31895934390992103254

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 97 === Since the end of 2005, Fashion Market started to raise a storm in Taiwan, many artists and designers jumped out and sprang up. In addition, they developed their business or owned personal brands through Fashion Market. Though some of them have stood out due to this, in opposition, most of them were only a flash in the pan, and experienced the gap between dream and reality. Because the source of sustained development and showing vitality of Fashion Market is not only metaphysical creativity passion and expectation, but design creators need to confront the merciless pressure of the economics. First of all, this research with literature review and data analysis discussed Fashion Market formative elements, development and the meaning of it. Then, it deeply comprehended this active group’s interaction style, consumptive phenomenon, and the individuated life aesthetics that related stakeholder is pursuing. After that, the research constructed an individuated product design model by using visual product evaluation as a tool to explore the inherent emotion and perception of merchandise selling in Fashion Market. Applying this model to assist design creators in design for internal feeling and recognition, they also engaged in researching, investigating, arranging and analyzing the preference, adaptation, purchasing intent, and reasonable price by standing at marketing aspect. In order to provide Fashion Market creators the reference materials of accomplishing product design, this research first used focus group to explore consumers’ emotional perception and the preference of aspiration and requirement. Then it integrated product personality profiling (PPP) with product image boards and intuitive visual evaluation survey to establish this product design model. After that, the following stage would set up the product design criteria and specification. Finally, standing on the specific results and analysis of data of evaluation survey, it provides these accurate consumers’ preference and purchasing intent for the company’s high-level decision-makers.