Can customer satisfaction bring business benefit? An empirical study of the relationship between customer satisfaction and profitability
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 97 === Increasing customer satisfaction has become the guiding principle for many enterprises in order to maximize their profit. Although many researchers have conducted studies regarding the relationship between customer satisfaction and profitability, these studi...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21915809358301952780 |