Examine forecasting as a business process in BASF

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === ABSTRACT As the competition in today’s markets for products and services becoming more and more intense, it is imperative for companies to improve their attempts to plan for the future (Smith & McIntyre, 1994). Literature reviews have shown clear l...

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Bibliographic Details
Main Authors: Chuang, Sandy, 莊馥銘
Other Authors: Wu, Jack
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/36371836414516384016