| Summary: | 碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === Abstract
Taiwanlook is a small company aimed at the big time in MICE industry, known as “Destination Management Company (DMC)”, which is a professional services company possessing extensive local knowledge, expertise and resources of MICE (Meetings, Incentives, Conventions, Exhibitions) activities, specializing in the creative design and implementation of business meetings, events, incentive programs and motivation markets as well as helping with overcoming language barriers. The concept of DMC has been prevailed in Europe and the United States for at least one hundred years. Over the past two decades, more and more attention has shifted to Asian countries as MICE destinations; Taiwanlook is targeting at this niche market and seizing the opportunity to establish the first DMC in Taiwan. Given the fast growing MICE industry of estimated expenditure of NT$ 4 billion dollars annually and a total of US20 billion dollars in related industries in Taiwan, Taiwanlook will quickly achieve the market penetration of MICE industry domestically and globally through a combination of sophisticated and creative tailor-made event management services and intensive marketing planning with sales increase 30% annually, high ROI and net margins over 20%.
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