The Study of the Relationships among Experiential Marketing, Experiential Value, Customer Satisfaction, Brand Image and Loyalty:A Case Study of Nike's Sport Marketing Running Club
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === Experiential Marketing has received great attention from enterprises and the marketing field. This trend corresponds to the fact that there is growing number of customers paying attention, beyond consumer goods themselves, to the service and the total qual...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79019385731195144782 |
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