A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === Our country passed “Law of Financial Holding Company” in July, 2001. Therefore, several commercial banks have applied for changing and establishing the financial holding companies. Under the business model of financial holding companies, cross-selling is a...
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ndltd-TW-097NCCU53880652016-05-06T04:11:28Z http://ndltd.ncl.edu.tw/handle/98345611156649901221 A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company 台灣金融控股公司之競爭優勢研究--以新光金控公司為例 高宇宏 碩士 國立政治大學 經營管理碩士學程(EMBA) 97 Our country passed “Law of Financial Holding Company” in July, 2001. Therefore, several commercial banks have applied for changing and establishing the financial holding companies. Under the business model of financial holding companies, cross-selling is adopted to meet customers’ demand of one stop shopping in financial insurance. As there are the great differences between banking and insurance in business environment, business cultures, salary structure and employee loyalty, the purpose of the research is to study the synergy resulted from various marketing strategies of marketing of the financial holding companies. Moreover, it is expected to help the financial holding companies to win competitive advantages fromthe fierce financial competition. The study is based on the model of “Value Chain” from the book of “Competitive Advantages” written by Michael E. Porter. Therefore, a questionnaire is designed in accordance with the infrastructure, technology and marketing. The interviewers are the holding company. The contents of the interview include: (1) possible sharing resources in infrastructure (2) possible sharing resources in technology (3) possible sharing resources in marketing and (4) business synergy of Bancassurance. The report suggests that to win synergy in bacassurance financial holding companies should first examine the external environment and its own core competency and then to form strategies of business integration, information integration and market segmentation. 陳松男 2009 學位論文 ; thesis 90 zh-TW |
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碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === Our country passed “Law of Financial Holding Company” in July, 2001. Therefore, several commercial banks have applied for changing and establishing the financial holding companies. Under the business model of financial holding companies, cross-selling is adopted to meet customers’ demand of one stop shopping in financial insurance. As there are the great differences between banking and insurance in business environment, business cultures, salary structure and employee loyalty, the purpose of the research is to study the synergy resulted from various marketing strategies of marketing of the financial holding companies. Moreover, it is expected to help the financial holding companies to win competitive advantages fromthe fierce financial competition.
The study is based on the model of “Value Chain” from the book of “Competitive Advantages” written by Michael E. Porter. Therefore, a questionnaire is designed in accordance with the infrastructure, technology and marketing. The interviewers are the holding company. The contents of the interview include: (1) possible sharing resources in infrastructure (2) possible sharing resources in technology (3) possible sharing resources in marketing and (4) business synergy of Bancassurance.
The report suggests that to win synergy in bacassurance financial holding companies should first examine the external environment and its own core competency and then to form strategies of business integration, information integration and market segmentation.
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陳松男 |
author_facet |
陳松男 高宇宏 |
author |
高宇宏 |
spellingShingle |
高宇宏 A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
author_sort |
高宇宏 |
title |
A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
title_short |
A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
title_full |
A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
title_fullStr |
A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
title_full_unstemmed |
A study on competitive advantages of financial holdings in Taiwan example of Shin Kong financial holding company |
title_sort |
study on competitive advantages of financial holdings in taiwan example of shin kong financial holding company |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/98345611156649901221 |
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