An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === The purpose of this study is to analyze the corporate and operational strategies of foreign commercial banks in Taiwan. I choose Citicorp to conduct case analyses, which are based on their financial data and real operations. I find that marketing and restru...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41214511161841896367 |
| id |
ndltd-TW-097NCHU5457039 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-TW-097NCHU54570392016-04-29T04:19:43Z http://ndltd.ncl.edu.tw/handle/41214511161841896367 An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case 外商銀行於台灣經營之策略分析--以台灣花旗銀行為例 Chun-Mao Lin 林群貿 碩士 國立中興大學 高階經理人碩士在職專班 97 The purpose of this study is to analyze the corporate and operational strategies of foreign commercial banks in Taiwan. I choose Citicorp to conduct case analyses, which are based on their financial data and real operations. I find that marketing and restructuring activities strategies make banks differentiated from their competitors. The brand of foreign banks is their competitive advantage to enter the overseas market. The “Customer Relationship Management (CRM)”, initiated by Citigroup, received attention by the banking industry of Taiwan. Moreover, the external assistance such as government support to overcome the 2008 financial Tsunami. 徐俊明 2009 學位論文 ; thesis 45 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === The purpose of this study is to analyze the corporate and operational strategies of foreign commercial banks in Taiwan. I choose Citicorp to conduct case analyses, which are based on their financial data and real operations. I find that marketing and restructuring activities strategies make banks differentiated from their competitors. The brand of foreign banks is their competitive advantage to enter the overseas market. The “Customer Relationship Management (CRM)”, initiated by Citigroup, received attention by the banking industry of Taiwan. Moreover, the external assistance such as government support to overcome the 2008 financial Tsunami.
|
| author2 |
徐俊明 |
| author_facet |
徐俊明 Chun-Mao Lin 林群貿 |
| author |
Chun-Mao Lin 林群貿 |
| spellingShingle |
Chun-Mao Lin 林群貿 An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| author_sort |
Chun-Mao Lin |
| title |
An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| title_short |
An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| title_full |
An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| title_fullStr |
An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| title_full_unstemmed |
An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case |
| title_sort |
analysis of foreign bank’s strategies in taiwan – the citibank case |
| publishDate |
2009 |
| url |
http://ndltd.ncl.edu.tw/handle/41214511161841896367 |
| work_keys_str_mv |
AT chunmaolin ananalysisofforeignbanksstrategiesintaiwanthecitibankcase AT línqúnmào ananalysisofforeignbanksstrategiesintaiwanthecitibankcase AT chunmaolin wàishāngyínxíngyútáiwānjīngyíngzhīcèlüèfēnxīyǐtáiwānhuāqíyínxíngwèilì AT línqúnmào wàishāngyínxíngyútáiwānjīngyíngzhīcèlüèfēnxīyǐtáiwānhuāqíyínxíngwèilì AT chunmaolin analysisofforeignbanksstrategiesintaiwanthecitibankcase AT línqúnmào analysisofforeignbanksstrategiesintaiwanthecitibankcase |
| _version_ |
1718252064899858432 |