An Analysis of Foreign Bank’s Strategies in Taiwan – The CitiBank Case
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === The purpose of this study is to analyze the corporate and operational strategies of foreign commercial banks in Taiwan. I choose Citicorp to conduct case analyses, which are based on their financial data and real operations. I find that marketing and restru...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41214511161841896367 |