Performance related with Fitting of Environment, Competitive Capability and Strategies

• Main Authors: Cheng-Sung Huang, 黃正松
• Other Authors: Chin-Shien Lin
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/03629153945205765565

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === Abstract How to choose a good strategy is to become one of great challenges for top manager. Most of strategic management researches are using financial performance as a criterion by the comparsion between strategy fitting group and misfitting group, for example some researches are focus on topics of strategy-environment fitting, or strategy-competitive capability, with performance of the confront between fitting group and misfitting one. Following this method, it could eventually find an appropriated strategy in management for enterprises. This empirical study is to emphasize on both of strategy-environment and strategy- competitive capability, by using questionnaire to members who working in companies which two EMBA students in Taichung separately served, mainly to check relationship between strategy-environment external fitting、strategy-capability internal fitting、integrated simultaneous fitting with organization performance. Empirical result shows a positive link of those fittings with organization performance, which indicated a firm direction to future business plan by basis of no extra cost、 no time wasting or none of other negative situations, and then to decide a proper strategy to get all good financial performance either by internal, external or integrated fitting. From this result we here set forth the best choice for who needs to decide correct strategy in business management.