How to Use Technology Readiness and Trust for Conducting Successful E-business

• Main Authors: Chih Wei Chang, 甘致維
• Other Authors: 賴榮裕
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/68636151518238509223

碩士 === 國立中興大學 === 電子商務研究所 === 97 === In the highly competitive business environment, more and more firms are trying to implement electronic business (e-business) at an accelerating rate since it can enhance the overall efficiency and productivity and create more benefits. However, not all of them can succeed it because some of them are focus on new technologies, rather than employees’ beliefs about trust, readiness, perceived benefits, and satisfaction. In particular, e-business satisfaction is a surrogate measure of e-business success/effectiveness. Hence, this study focuses on exploring what factors drive e-business satisfaction. The results of 158 valid questionnaires collected from e-businesses in Taiwan strongly support that technology readiness and trust directly influence e-business satisfaction, or directly affect it through e-business readiness and perceived benefits. Additionally, e-business readiness and perceived benefits also have significant influences on e-business satisfaction. These findings and proposed research model are helpful for managers to take into consideration when implementing e-business, also are valuable for researchers who are developing related theories.