| Summary: | 碩士 === 國立成功大學 === 企業管理學系專班 === 97 === This research intends to examine uer technology acceptance status toward the newest entertainment technology: Mobile sensing game.
TAM theory (Davis, 1986) has been broadly cited for providing the parsimonious and theoretically results in past few decades. As the TAM theory stands alone from the point of cognition, recent studies suggest that affection factors should be integrated to deep in the explanation of technology acceptance; as a result, the perceived enjoyment (Davis et al., 1989; Jo, Beak, & Ryu, 2001) is adopted. Furthermore, prior studies found there was a positive relationship between flow experience and attitude (Hsu and Lu, 2004). Therefore, this research combined all above mentioned factors to examine user technology acceptance toward mobile sensing game. Data were collected through face-to-face interview and web-based questionnaire, and concerning to the numbers and validity, we choose the face-to-face group to carry on the following analysis. Because this group were asked to do the survey after playing mobile sensing game
The SEM results suggested that perceived ease of use, perceived enjoyment and flow experience were significantly impacted individual’s attitude toward adoption while perceived usefulness was proved not significantly impacted attitude toward adoption in this study. The findings also suggested positive relationship between attitude toward adoption and behavior intention to use as TAM stated. In addition, this research provides several suggestions to practitioners who are interested in the management of motion sensor gaming phone development.
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