User Acceptance of Mobile Sensing Game Technology
碩士 === 國立成功大學 === 企業管理學系專班 === 97 === This research intends to examine uer technology acceptance status toward the newest entertainment technology: Mobile sensing game. TAM theory (Davis, 1986) has been broadly cited for providing the parsimonious and theoretically results in past few decades. As th...
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ndltd-TW-097NCKU51210302016-05-04T04:25:28Z http://ndltd.ncl.edu.tw/handle/34679513096460461351 User Acceptance of Mobile Sensing Game Technology 手機體感遊戲使用者之科技接受度分析 Yu-Chen Hsu 許育誠 碩士 國立成功大學 企業管理學系專班 97 This research intends to examine uer technology acceptance status toward the newest entertainment technology: Mobile sensing game. TAM theory (Davis, 1986) has been broadly cited for providing the parsimonious and theoretically results in past few decades. As the TAM theory stands alone from the point of cognition, recent studies suggest that affection factors should be integrated to deep in the explanation of technology acceptance; as a result, the perceived enjoyment (Davis et al., 1989; Jo, Beak, & Ryu, 2001) is adopted. Furthermore, prior studies found there was a positive relationship between flow experience and attitude (Hsu and Lu, 2004). Therefore, this research combined all above mentioned factors to examine user technology acceptance toward mobile sensing game. Data were collected through face-to-face interview and web-based questionnaire, and concerning to the numbers and validity, we choose the face-to-face group to carry on the following analysis. Because this group were asked to do the survey after playing mobile sensing game The SEM results suggested that perceived ease of use, perceived enjoyment and flow experience were significantly impacted individual’s attitude toward adoption while perceived usefulness was proved not significantly impacted attitude toward adoption in this study. The findings also suggested positive relationship between attitude toward adoption and behavior intention to use as TAM stated. In addition, this research provides several suggestions to practitioners who are interested in the management of motion sensor gaming phone development. Shu-Hui Chen 陳淑惠 2009 學位論文 ; thesis 68 en_US |
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碩士 === 國立成功大學 === 企業管理學系專班 === 97 === This research intends to examine uer technology acceptance status toward the newest entertainment technology: Mobile sensing game.
TAM theory (Davis, 1986) has been broadly cited for providing the parsimonious and theoretically results in past few decades. As the TAM theory stands alone from the point of cognition, recent studies suggest that affection factors should be integrated to deep in the explanation of technology acceptance; as a result, the perceived enjoyment (Davis et al., 1989; Jo, Beak, & Ryu, 2001) is adopted. Furthermore, prior studies found there was a positive relationship between flow experience and attitude (Hsu and Lu, 2004). Therefore, this research combined all above mentioned factors to examine user technology acceptance toward mobile sensing game. Data were collected through face-to-face interview and web-based questionnaire, and concerning to the numbers and validity, we choose the face-to-face group to carry on the following analysis. Because this group were asked to do the survey after playing mobile sensing game
The SEM results suggested that perceived ease of use, perceived enjoyment and flow experience were significantly impacted individual’s attitude toward adoption while perceived usefulness was proved not significantly impacted attitude toward adoption in this study. The findings also suggested positive relationship between attitude toward adoption and behavior intention to use as TAM stated. In addition, this research provides several suggestions to practitioners who are interested in the management of motion sensor gaming phone development.
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author2 |
Shu-Hui Chen |
author_facet |
Shu-Hui Chen Yu-Chen Hsu 許育誠 |
author |
Yu-Chen Hsu 許育誠 |
spellingShingle |
Yu-Chen Hsu 許育誠 User Acceptance of Mobile Sensing Game Technology |
author_sort |
Yu-Chen Hsu |
title |
User Acceptance of Mobile Sensing Game Technology |
title_short |
User Acceptance of Mobile Sensing Game Technology |
title_full |
User Acceptance of Mobile Sensing Game Technology |
title_fullStr |
User Acceptance of Mobile Sensing Game Technology |
title_full_unstemmed |
User Acceptance of Mobile Sensing Game Technology |
title_sort |
user acceptance of mobile sensing game technology |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/34679513096460461351 |
work_keys_str_mv |
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