The Analysis of Brand Alliance for Telecommunications Industry in Taiwan
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Under the pressure of fierce competition, Taiwan’s telecommunication industry needs to maintain a high degree of competitiveness in order to respond to an era of rapid technological change. Brand alliances, which are based on the win-win principle, have become...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44328671493660330679 |