An Empirical Study of the Effect of Institutional Trust,Perceived Usefulness and Ease on the Consumers Usage Intention-Mobile Commerce as an Example
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === The importance of the financial services sector are getting increasing, the financial services sector is in line with the mission of both creating the public financial environment and enhancing the scale of business operations and the processes of innovative s...
Main Authors: | Chien-Yean Chen, 陳建源 |
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Other Authors: | Ming-Ten Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/96865088120841153630 |
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