| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === In the highly competitive era, enterprise knowledge management capability has rapidly increasing importance, However, the prior research on knowledge management mostly focused on organization or individual levels. In contrast, this study emphasizes exploring knowledge management capabilities of the marketing team. The purpose is to understand the effect on the knowledge management capability by the different style of leadership and team characteristics. Furthermore, this research also explores the interaction of information technology and social defense to knowledge management capacity and marketing performance.
By means of the marketing teams of the life insurance companies in Taiwan as a sample, the questionnaire is conducted by a single team, delivering with the plural form which includes matching method (assessed by Managers) in order to collect the team information. This questionnaire is delivered to 575 respondents and had 527 effective ones back. The totality of the teams is 166 with the 91.65% recovery rate.
Under the methodological examination, this research is tested through factor analysis, reliability test, regression analysis, cluster analysis, discriminant analysis and ANOVA is used to examine the hypothesis. The empirical results shows that:
1. There is a significant difference of the capability knowledge management with
different leadership styles, in which transformational leadership style is superior to transactional one.
2. There are partial influences on the knowledge management capacity of teams.
The heterogeneity of team background has the significant positive influence
on knowledge management capacity whereas the heterogeneity of academic
background has the negative one.
3. The knowledge management capacity of marketing teams has the significant influence on marketing performance.
The result shows that both the sharing and learning of team knowledge have significant positive influences on marketing performance.
4. The interaction of information technology and the knowledge management capability of marketing teams has the significant positive influence on marketing performance.
5. The interaction of social defense and the knowledge management capability of marketing teams has the significant negative influence on marketing performance.
|
|---|
