The Experiential Marketing Perspective to Explore the E-Learning Satisfaction

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 97 === Abstract More than the simple product and service consumption considered in the past, consuming process is one featuring the thought recognition or consumption behavior resulted from the motivation induced from consumers’ feeling of certain stimul...

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Bibliographic Details
Main Authors: Wen-zong Chuang, 莊文宗
Other Authors: Wen-Bin Chuang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/22583407768272723481