| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班工業工程與管理組 === 97 === Among the ten key individual plans of the Council for Economic Planning and Development in Taiwan (2002) which thrust out the “Challenge 2008-National Development Plan” to classify the “Cultural & Creative Industries” as main item by first time in the development projects. Because of having peculiar independence, native characteristics by itself, the involvement combined with the culture and innovation are considered as the industries of knowledge-based economies. Therefore, they are more difficult to be imitated and duplicated by the rival of other countries or areas within short time, some of them are even unable to be imitated and duplicated at all. Among of them, the one for “Creative Life Industries” of 13 kinds of cultural & creative industries which define by the Cultural & Creative Industries Promotion Office (2003) in providing Taiwan the local colour and a transition of traditional industry, integration, reengineering and create a new industry of more additional value. However, with a book known as “Blue Ocean Strategy (How to Create Uncontested Market Space and Make the Competition Irrelevant)” which wrote by two professors, Kim, W. Chan & Mauborgne (2005), of INSEAD. The research works of consuming more than 15 years, succeeded through the theorems refer to more than 30 kinds of major industries within a century, over hundred of strategic projects researched and analysis.
The Blue Ocean Strategy becomes to be agitation and best selling book through translation and marketing by publisher will become more popular in Taiwan, even globalize. Apparently it seems to become a trend in studies research. As a result, “Creative Life Industries + Blue Ocean Strategy” combination will be a strength and power to “Magnetic Field Effect” in facing China's prosperous economy, may be a motive on further researches and discussion.
The research, in order to meet the goal, will focus on the where known as the educational garden of marine ecology – “T Ocean Resort” of Miao-Li county in Taiwan for the case of studying. The research approach adopted the relevant major principles, characteristics, analytical tools and frameworks of Creative Life Industries & Blue Ocean Strategy cooperate with such qualitative research methodology approaches as exploration of documents, case study and depth interview. Afterwards, conduct analyzing, planning process with making the “Strategy Canvas” and “Value Curve” of blue ocean strategy of T Ocean Resort to gather final conclusions.
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