The Influence Factors of Consumer's Adoption on Residential Gateway : Utilize digital home related network group as an example

• Main Authors: Lee, Lan-Chang, 李蘭昌
• Other Authors: Yu, Hsiao-Cheng
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/66126167749845574502

碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 97 === Digital home is considerated as one of next evolution of information technologies, Context aware ubiquitous computing provides the thought of invisible technology that helps, assist, and improve human's quality of life, The Residential gateway is a cross platform in home networking.This study is based on Unified Theory of Acceptance and Use of Technology（UTAUT）, a structural equation modeling（SEM） was conducted to test user’s attirude and intention towards the Residential Gateway（RG）in Taiwan, A questionnaire survey and purposive sampling was conducted to collect 416 samples for quantitative analysis. The result of study reveals: ‘ Performance Expectrancy’ , ‘ Effort Expectancy’ and ‘ Social Influence’ are critical factor that positively affect the user’s ‘Behavior Intention’. The user’s ‘Behavior Intention’ is critical factors that positively affect the user’s ‘Use Behavior’.