| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 97 === A new product development is an important point in a long-term operation of a business. Whether a huge enterprise that is living over a hundred years, or a small/micro company that is coming soon, the product development cycle must be a part of operations. In addition, the service development has the same situation. This study tries to put a new product development and a new service development in the same structure. Finally, the study will bring up a combining development model through a reference analysis and a case study.
The analysis of reference divides into two parts. One is a general viewpoint of development process, which analyzes what one should do in the new product/service development. The other part is a key point of development: discovering the important part in the process though reference analysis. After this analysis, the study constructs a preliminary model for development. In case studies, three cases – computer manufacturing, real estate agent, and software development – are available. These cases compare with the model brought before, to discuss the loophole of the model . These differentiations would put into the model and robust its practicability.
Finally, the new product/service development model is made in this study. The model starts from cultivating an idea and putting “strategy, finance, risk control, patent monitor, and information platform” for key points that cultivate the whole development process. Resource planning connects all the phases. However, for flexible reasons, the phases between the design stage and the market stage may be aggregated. At last, the market response is poured into a cultivating idea, and the cycle of this process is made. This model can be the consultation of future product/service development and further research.
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