The Products by Robin Hood Manufacturers in China
碩士 === 國立交通大學 === 科技管理研究所 === 97 === The Chinese word "山寨" (shān zhài) literally refers to remote mountain villages that are mostly beyond the reach of administrative control. Recently, however, the word has been used to describe people who imitate celebrities, or describe products or work...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89320033754725372058 |
| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 97 === The Chinese word "山寨" (shān zhài) literally refers to remote mountain villages that are mostly beyond the reach of administrative control. Recently, however, the word has been used to describe people who imitate celebrities, or describe products or works of art or pop culture that have borrowed ideas from famous brands products or works. "山寨" (shān zhài) has become a culture of its own, symbolizing anything that imitates something famous. "山寨" (shān zhài) has become an accepted name for the replicated products of brand goods after "山寨" (shān zhài) Cell phones produced by small individual workshops in southern China became popular in the mainland market over the past two years. This study will use the products by Robin Hood Manufacturers in China to replace the "山寨" (shān zhài) electronic products. Because it is not only replicateed products of brand good, but also added new created fuctions in those
products.
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