The Strategy of Taiwan DRAM Industry after Financial Tsunami

• Main Authors: Tien, Ya-Ling, 田雅玲
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/73736868617958153010

碩士 === 國立交通大學 === 管理學院碩士在職專班資訊管理組 === 97 === Since the first entrance in mid 80s, Taiwan DRAM industry has built up the first production capacity and most intensive 12" fab in the world over the last thiry years. Though encompassing with the powerful manufacturing capability, without the R&D skill Taiwan DRAM industry itself could not avoid suffering severe financial lost from economic recession. After Lehmans Brothers bankruptcy, global DRAM industry is facing the weakest demand and serious oversupply issue ever seen. The upturn trend remains unknown. Either stay in or out of competition, Taiwan DRAM industry must put thorough consideration in how to transfer the crisis into opportunity. This thesis tries to figure out how Taiwan stays competitive in the fast changing world by scanning through the variance in DRAM environment, such as the prime time of next generation, new application of memory IC, global demand and supply, status of global DRAM maker, and DRAM supply chain. From the variant perspective, let’s see how Taiwan governement and CEO of DRAM companies help industry survive the financial tsunami, and furthermore keep industry competitive and move upward different stage. Some suggestions have been stated in the thesis for Taiwan DRAM decision maker.