| Summary: | 博士 === 國立交通大學 === 管理科學系所 === 97 === Every industry has its own industrial life cycle and industrial value chain. Positioning the industrial life cycle and combining the other important concepts would be helpful when the managers face the important decisions. However, examining previous research in Taiwan, decision model combining these important concepts in the Taiwan PC industry has received little attention so far in the academic literature. Therefore the main objective of this work is to build a decision model that could combine distinctive competences, industrial life cycle, external industrial environment and industrial value chain, to construct a decision model for the Taiwan PC industry.
First, we discuss about research of Distinctive Competences, Industrial Life Cycle, External Industrial Environment and Industrial Value Chain that had announced in the past few years. Because of the lake of decision model that contains several important theories in Taiwan PC industry, so when the firms have to make some decisions, they can only depend on the experience of the managers or a decision model that fund by a single theory. In this case, this research is trying to solve this kind of situation by combining Distinctive Competences, Industrial Life Cycle, External Industrial Environment and Industrial Value Chain, to construct a decision model for the Taiwan PC industry.
The second step is to make questionnaire and analyse the data by Modified Delphi Method and Analytic Hierarchy Process. Then construct the weighting model by this process and also pick the best strategy of each Industry Life Cycle to construct the decision model.
After constructing the decision model, this research is going to exam the model by case study. The way we exam the model is to build the weighting model of each firm at the decision timing first. And then exam their profitability by Earnings Per Share (EPS). Finally, marketing strategy and management implications in Taiwan PC industry of this work are discussed.
The purpose of this research is to build a decision model for the Taiwan PC industry, and exam the model by case study. And expect this decision model would help a lot when the firms in Taiwan PC industry face important decisions.
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