| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === The design capability of IC design houses is outperform than it was before. Starting from IC process technology through marketing development, Taiwan IC design companies have shown outstanding achievements. However, facing the threats from the competitors and the transition of industrial organization, Taiwan IC design houses have to leverage the related design resource and strategic alliance to enhance their competitive advantages. IC design Service companies who can provide Tape-out and complete “Backend Services” become strategic partners of IC design houses.
IC design Service companies provide not only the SOC (System-On-Chip) design services for IC design houses (including major silicon IP cores), but also offering the Turnkey model with complete backend services including wafer foundry, IC packaging, testing, warehouse and drop shipment. It can alleviate the initial investment of backend engineering resource of startup companies and IC design teams inside the large companies. From Time-To-Market point of view, IC design Service companies shorten the learning curves of backend engineering and create the synergy of “1+1>2” for customers and themselves. IC design service companies are able to achieve high 40% gross margin through this Turnkey model. However, IC design Service companies are facing three challenges: First is to establish Business Profit Model, second is the Sustainable Competitive Advantage, and third is Growing Strategy.
This thesis starts from the Resource-Based View initiated by Barney (1986, 1991). Then combines with the Resource-Based Theory (RBT) proposed by Grant (1991) to have the case study of one selected IC design service company (case company). We will analyze how to connect the internal resources and core competence of this case company with the external market environment in order to create competitive advantages.
RBT emphasizes the competitive advantage of the corporate is resulted from the distinctive resource (tangible and intangible), the capability of the organizations in the company and the “know-how”. Therefore, this thesis follows the RBT to investigate the Competitive Superiority, Insubstitutability, Appropriability, Durability and Inimitability of the resources in this case company in Taiwan. We are able to confirm the valuable resources and capability of the company through those five market testing criteria.
How to enhance the competitive advantage of the distinctive resource and identify solutions to overcome those three challenges mentioned above - Business Profit Model, Sustainable Competitive Advantage and Growth Strategy of the IC design service companies are our main focus of this thesis.
IC design service companies need to focus on their core competence to develop critical IP for their customers to achieve valuable differentiation through innovation, create effective new demand, solidify the satisfactory level & loyalty. Besides, IC design service companies have to support system solution platforms base on the high volume mainstream applications. To select right customers and new growing force can build up the long-term sustainable competitive advantage.
「Winner will be those companies who can provide Integration to satisfy the significant needs of the customers in the service industry.」 IC design service companies will offer total solution to eliminate the show stoppers of bringing the IC into mass production. The key successful factors of IC design service companies are as follows：create the value, capture the value and deliver the value to their customers.
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