The Research on Competition Development Strategy of the Value Chain for Taiwan Bicycle Manufacturers

• Main Authors: Ho, Yu-Jen, 何友仁
• Other Authors: Chen, Quang-Hua
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/40259904650288792929

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === Since the ‘70s, Taiwan bicycle industry had successfully replacing Japan as the largest bicycle exporting country in the world. Later as Taiwan companies began to set up factories in the mainland China, their greatly reduced costs enabled them to increase market shares worldwide significantly, making China the largest exporting country. Taiwan, on the other hand, called on major players to form the A-Team, the bicycle manufacturer alliance. After years of efforts, Taiwan had now established itself in the high-end bicycle market and became an important global production center. In the future, the competition is expected to grow and for sure, become even more intense than ever; how to cope with future competition? The value chain competitiveness for bicycle companies will play a very important role. With the Michael Porter Value Chain Analysis Theory, characteristics of Taiwan bicycle industry, and global bicycle market trends, this research identified the important value chain activities based on five primary and four supporting activities and conducted surveys for current conditions of value chain activities within the subject company. The subject company is an elite member in the Taiwan bicycle industry. From the research, subject company has good performances within its value chain activities that can be great references for other companies and there are also areas that they underperform, which can be listed as future focuses for companies’ continuous developments.