The Growth Strategies of Analog IC Design Companies

• Main Authors: Chen, Huey-Lin, 陳慧玲
• Other Authors: Chu, Po-Young
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/58357880626351531857

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === IC design industry has been a key enabler in the knowledge based economy and a critical segment in the Taiwan high tech industry. The IC design industry in Taiwan used to focus mainly on digital IC development. As the demand for greater system integration increases, the industry matures and the scale economy prevails, large incumbent companies have created tremendous advantages. On the other hand, the relatively less demanding for man power and resources in analog IC design has attracted lots of new companies to participate in this industry. Analog IC design has been gradually developing into a new technology cluster. Most analog IC design companies start small and target niche markets. As more and more companies enter this market, the competition for resources and agility intensifies. Using past advantages to acquire additional resources to transform company for new competition is an important milestone in the development of a successful company. This research attempts to identify the dynamics of analog IC design industry by examining the development of the analog IC design in Taiwan, analyzing each individual company, and reviewing the bottlenecks in the industry development. Conducting case studies of individual companies is an integral part of this research. We examined a case company from its start-up history, development strategy, product and market positioning, competition, selected growth path, and decision making considerations, such as expected benefits and related risks. We drew our conclusions by making proposals on the strategic management of company development, which we hope will serve as a growth model for Taiwan analog IC companies.