The Brand and Value Creation of The Enterprises：High Tech Computer Corporation(HTC)
碩士 === 國立中央大學 === 財務金融研究所 === 97 === The global competition has become more and more intense. In order to extricate themselves from being low profit firms, some enterprises shifted their strategic focus from products customers. Building a brand name is one of the best choices by these enterprises. H...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37648664039465838496 |