An Empirical Research on the Fit of the Business Activity Systems:The Construction of Core Modules in a Business Model

• Main Authors: Ssu-ying Chiang, 江思瑩
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/17281510439111270422

碩士 === 國立中央大學 === 企業管理研究所 === 97 === A business model is composed of many operational activities. Michael Porter thought that successful enterprises keep their competitive advantages, because they understand not only the importance of every single activity they implemented but also the interdependence of every operational activity. Therefore, this research intends to integrate all activity subsystems with different themes to develop a integral business model which conforms with the change of the environment. Even if researches mentioned the importance of fitness between operational activities, nowadays, there is no criterion to measure the fitness degree between operational activities. Therefore, this research tries to understand the important operational activities in a business model by some theories which mentioned the influence of each individual activity, then, develop a method which measures the fitness degree of integral activities networks. Finally, we will discuss the fitness degree of integral activities networks and the meanings. This research develops some methods to sift the critical operational activities from the activity networks, then, modulate them to construct core modules of the business model. We would assign new theoretical meanings to these core modules. Finally, based on the core modules we developed, it provides enterprises suggestions of the business model and discusses the change of the fitness degree of integral activity networks after executing the improving suggestions.