| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === The case study company of this research has spent a lot of resources in long term developed program for gas application research and service which provides to Semiconductor and TFT-LCD industries. The case study company is benefited by markets prosperity. However, its operation is also impacted because it is too reliable on specifics industries such as IC and TFT-LCD.
This research adopted Dynamic Capabilities Theory which was published by Teece et al. in 1997. For new industry entrance as a developing basis, the research reviewed how company aligned with Core Competence of key products and expended services into Photovoltaic Cell market. Through Co-opetition, evaluate and verify products offering strategy for new industry entrance like Photovoltaic market. Facing a market environment of strong competition and rapid changes, the research reconfigures and integrates all internal and external resources to establish the competition advantage of company in a new industry.
Under the framework of Path Dependence and utilizing the theoretical of Dynamic Capabilities, this study is not only just willing to evaluate and verify how company plans on their marketing strategy and market allocations could be interdependent with company’s long term core competence when deciding into a new market, but also provides managers a better understanding of their competitive advantage and weakness point as an analytical tool for decision making.
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