none

• Main Authors: Bing-Yi Lin, 林秉毅
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/66929651230439873068

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === From 1987, in order to impetus finance liberalization and internationalization policy in Taiwan, it first opens for the Foreign insurance company to enter the Taiwan insurance market and then opens for the establishment of the new Insurance company in 1992. The Insurance industry in Taiwan moves from the stage of protection from the government toward the open competition gradually. In the late 90 years, the Insurance market is saturated gradually in Taiwan and follows with the opening of the financial market after mainland China joins WTO, these urge all Taiwan finance underwriter to set up the office and seek for the suitable partner for Joint venture in mainland China as to carry on the development in the new market. Although the China insurance industry is one of the financial industry in project that opens early, but the insurance business are still the limit class industry of the China foreign merchant investment. Up to present, the China life insurance industry has still not relaxed the foreign capital to set up the limit which the life insurance company must pool capital, and also foreign capital in pools capital in the life insurance company to own stocks with the proportion not to surpass 50%. In addition China insures the overseeing institution is still playing the pivotal role regarding Insurance company''s policy and the management. Hence the foreign capital company receives certain limit when it comes to the market development and let the native companies in mainland China still have enough time to deal with the competition from foreign capital company. This research first carries on the understanding to the survey on Taiwan insurance industry and then collect correlation data and analysis the factors why Insurance companies west bound mainland China. To carry on the understanding to the mainland insurance overseeing institution to Insurance company''s supervisory system, the change of the policy and the entire industry''s survey after the opening for insurance industry in mainland China in 2000. It will be very helpful in knowing how the case company can carry on the localization in the industry by using the case studies on the competition intensity and profit ability of the mainland insurance industry. Carry on the discussion and the analysis again to the case company''s strategy of competition management competition is to know the influence from the Taiwan funded company''s inquisition of business model and market layout strategy the to the management of achievements the after Taiwan Insurance companies entering the mainland market and facing the competition from foreign capital Insurance companies. According to the findings to propose some opinions and suggestions to life insurance industry and to provide the related opinion for reference to the scholar of the management.